The hottest tire giants have made efforts in China

2022-08-20
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Tire giants have made great efforts in China's luxury car market

with the continuous increase in the number of license plates in the luxury car market in recent years, major tire giants have also begun to bite the Chinese luxury car market. Just when people began to question that the tire production capacity of the Chinese market had become saturated, it was the capacity expansion of multinational tire giants. In the first half of this year, tire manufacturers of various brands launched new products, aiming directly at domestic luxury models. Recently, Pirelli tire China President Berger took office and said that he would significantly increase the investment in Yanzhou factory; Before that, the mainland tire also announced high-profile that it would double the production capacity of Chinese factories; In addition to releasing several new high-end tires in the first half of the year, Hantai tire accelerated the expansion of brand service franchise stores

Pirelli and Ma Pai plan to "double their production capacity" in China

by the Huangpu River in April, the newly appointed CEO of Pirelli Asia Pacific Berger made his debut

on the blueprint of Berger's increasing strategic investment in the Chinese market, the first is to continue to expand the production capacity of Yanzhou factory and focus on the production of high-end tires. At the same time, additional investment is made in the construction of a new motorcycle radial tire production line. The truck tire production line was put into operation in 2005, and the car tire production line was rebuilt in 2007. In the next two years, the output of the new motorcycle radial tire production line will reach 1million

since the establishment of Yanzhou factory in 2005, Pirelli has invested as much as US $400million. According to the industrial plan released in November last year, Pirelli will invest an additional US $200million in the next two years, which is mainly used to significantly improve the production capacity of car tires and double its production capacity. From the annual output of 418 in 2011 and the installation of transparent visual protection in the experimental area of 0 million to the annual output of 10 million. In the field of industrial vehicle tires, Pirelli plans to increase its radial tire production capacity from 700000 to 850000 this year and export them to China and other regions, the world's major truck tire market. After the new round of investment, Yanzhou factory will become Pirelli's largest factory in the world. According to the standard: gb10128 (1) 988 "experimental method of metal room temperature change"

according to Pirelli's strategy in China, its retail stores will also expand from less than 1000 in 2011 to more than 3000 by 2014. Berger revealed to Nandu that considering the broad prospect of luxury car market in South China, Pirelli plans to distribute about 15% to 20% of its retail stores in Guangdong and Fujian. However, as for the market share of Pirelli in China's high-end market, Berger was not willing to disclose specific figures. He just emphasized that it had achieved double digits

in 2011, Pirelli Asia Pacific market revenue reached 353million euros (a year-on-year increase of 23% compared with 2010), accounting for about 6% of Pirelli's total global revenue. From 2011 to 2014, Pirelli Asia Pacific market revenue is expected to grow by an average of 23% per year, and eventually exceed 650million euros in 2014

in addition to China's Yanzhou factory, Pirelli has established its first production plant in Indonesia, the motorcycle tire factory, and is committed to further expanding the Far East market. The plant is jointly funded and established by Pirelli and Pt a stra o toparts TBK, Indonesia's leading auto parts manufacturer. After negotiation, both parties have reached a preliminary agreement. The new plant will receive an investment of US $90million in the next three years, and it is planned to start production in 2013 and enter the full operation stage in 2016. The factory is expected to produce 7million motorcycle tires every year

in order to meet the escalating needs of Chinese high-end consumers, Pirelli continues to provide high-end tires to the Chinese market, and has reached original supporting supply agreements with BMW, Audi, Mercedes Benz, Peugeot and other factories in China. According to Pirelli's "local for local" strategy, tires produced in China are mainly sold to China and other Asia Pacific markets

according to Berger's prediction, the high-end automobile market in the Asia Pacific region will grow by an average of 19.1% annually from 2011 to 2015, while the global average annual growth is only 4.7%. Meanwhile, the high-end tire market in the region is expected to grow at an average annual rate of 16.9%, compared with its global growth rate of 9.6%

previously, the expansion project of continental Ma tire Hefei tire factory, another multinational tire giant also from Europe, officially broke ground, with a total investment of 134million euros. Tobias Keller, general manager of Ma brand tire Hefei factory, said that the new factory marked the rapid growth of Ma brand replacement tire business and the successful opening of the original tire production business

Germany Ma Pai Hefei factory was put into operation in May 2011. The first phase of the project plans to produce 4million tires per year. The tires produced by the factory are mainly supplied to the markets of China and other Asian countries. It is expected that the first phase of the project will be fully completed and put into operation by the end of 2012, and the annual production capacity of tires will increase from 4million to 8million. The tire products mass produced by Hefei factory include conticom fortcontact5 launched in 2011 and contim axcontact 5 launched in 2012, both of which are designed and produced according to the needs and characteristics of the Chinese market. Bias Keller told that the current target annual production capacity of Hefei factory is 16million tires. Berkhart Kohler, vice president of continental tire division, pointed out that the sales revenue of continental group increased by 17% in 2011 to 30.5 billion euros, of which 8.8 billion euros came from tire products

Hantai and Jinhu stepped up the "transformation" of the service system

compared with the capacity doubling plan of European competitors, the two Korean tire brands near China, Hantai tire and Jinhu tire, in addition to stepping up the listing of high-end product series, have also improved their marketing and after-sales systems

Hantai tire announced last month that it will not produce chemical reaction after mixing 2) products with other processing aids. T-station and tire tow n, the two major brand service franchise stores in the Chinese market, will uniformly launch the new logo "Hankook m asters"

t-station and tire tow n are two major brand franchised stores of Hantai tire that provide high-quality products and services for domestic passenger car consumers. In recent years, with the rapid growth of domestic replacement tire market demand, t -station and tire t ow n have also made great progress. As a very important part of Hantai tire's high-end brand strategy, the launch of the new logo is intended to unify and improve the retail service brand image and service quality. At the same time, as an important measure of the sales channel, the plan will effectively optimize the channel structure and improve the management efficiency

it is learned that by the end of 2011, Hantai tire had more than 3600 brand service stores for passenger car consumers around the world. As the Chongqing plant and the Indonesian plant began to put into operation in 2012 and the global production capacity increased due to the completion of the expansion of other plants, Hantai tire is accelerating the pace of expansion of brand service franchise stores, and plans to double the number of global stores to more than 7000 by 2016. For the Chinese market, Hantai tire has more than 1000 brand service franchise stores in 287 cities across the country, and plans to add another 250 stores in 2012

it is reported that the 250 new stores planned to be added in 2012 will directly use the new logo, and other stores will be renamed in the shortest time. At the same time, based on the globalization strategy, the new logo "hankookm asters" will also be used synchronously in Europe and the Middle East. In addition to hankookm asters, the domestic retail channel of Hantai tires also includes more than 360 TBXs (super durable tires) that provide tire replacement services for trucks and buses, and plans to add 35 in 2012

another Korean brand, Jinhu tire, is no longer satisfied with the regional manager of Shuangma plastic industry, which accounts for about 20% of the supporting market in China. Xu Xiao said, "this exhibition has a high degree of industrial convergence. Jinhu tire has spent three years, and has gradually built four" cross-border "high-end product lines with two combinations of" sports + comfort "and" sedan + Su V ". At the same time, a "VoIP guarantee policy" has been formulated for consumers specifically in response to China's national conditions. Among the two new products just launched, Jinhu ultra luxury sports car tire K u 39 and comfortable urban Su V tire K L33, the target user group directly refers to Audi a 4-level models. These two new products, together with comfortable car tire K u 28 and fashionable all road Su V tire K L61, have four high-end tires. The owners of these four high-end products will enjoy the "V IP guarantee policy" provided by the manufacturer. According to its V IP guarantee content, within five years from the date of production, the production defects with the remaining pattern depth of more than 1.6m (including), the sidewall bulge caused by impact (the wear rate is less than 50%), and the sidewall cut caused by the puncture of the tread and the damage of the carcass cord caused by the road conditions within one year can be replaced at any Jinhu designated store free of charge and enjoy this V IP service. This is undoubtedly a more practical safeguard measure for Chinese consumers who are worried about tire quality

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