The hottest tire marketing in the 30 era shows an

2022-08-08
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From 2000 to 2016, we found that tire marketing can be divided into three stages: tire marketing 1.0; Tire marketing 2.0; Tire marketing 3.0

the era of tire marketing 3.0 shows an increasingly diversified trend

tire marketing 1.0 - from 2000 to 2008, the simple 1.0 type of product marketing is to apply the 4P theory mentioned in the earliest marketing that people can play the role of oil resistance and corrosion resistance, and their living standards will be greatly improved to life, that is, products, prices, channels, promotions, and integration. At this stage, it is not very difficult to do tire business, Tires are also sold. For example, the fixture structure is required to be small and non-magnetic

tire marketing 2.0 - from 2008 to 2012, tires suddenly became more and more, becoming an era when supply exceeded demand. It is time to talk about after-sales and experience

tire marketing 3.0 - from 2012 to 2016, tire marketing was changed by four things, mobile terminals, social media, big data analysis, cloud computing, and showed an increasingly diversified trend

features of tire marketing 3.0

the first feature is that when we sold a tire in 2000, we simply explained the function and value of the commodity, then set a good price and find a good channel to sell it. Now, we find that to sell a tire, we need the help of many parties, and we need to build a model to sell a tire, rather than just selling a tire

the second feature is that more and more "pain points" of consumers are used to solve problems. Conceptual all-round products are becoming more and more out of favor, and consumers are becoming more and more rational. Tire manufacturers are constantly looking for "pain points" that consumers are most concerned about to create new marketing needs

the third feature is that it uses more data collected from reality to make decisions through data analysis

tire marketing 3 At the same time, no matter how the tire marketing model changes, the essence of its supply-demand relationship will not change. Whether it is 1.0, 2.0 or updated 3.0, the only difference is that it is constantly grafting new elements of the era. The essence of the tire business is supply and demand, and the external performance is marketing. If you can't have an insight into the needs of customers and respond to the needs of customers, it's like building all the plant facilities of your tire business, but tire marketing can't create value with customers. If you build a strong business ecosystem, it can't support the front desk (the relationship between us and customers to create value). When we talk about that all business comes from marketing, we have to say that the essence of marketing is a process of creating value. In the process of creating value, there must be many competitors who are also creating value at the same time. The tire business is inseparable from competition

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